Online Marketing Summit - Joe Pulizzi on Content and Social Media

Here's a good presentation on why B2B marketing communications professionals need a content marketing strategy as part of their marcom strategy.

B2B marketers can benefit from a content management strategy because it can help engage and move prospects further through the complex B2B buying cycle. Tell us what you think about content marketing.

Online Marketing Summit - Joe Pulizzi on Content and Social Media

View more OpenOffice presentations from Joe Pulizzi.