Top 3 Content Buys... Does Your Integrated Marcom Program Have Them?

1. Email newsletter
2. White papers
3. Case studies

If your integrated marketing communications program doesn't have them you could be missing important opportunities to generate and nurture leads--not to mention boost search visibility.

The survey results come from a recent combined BtoB Magazine and Junta42 study which shows that custom content spending is up. I see it in my own copywriting business. B2B industrial and technology companies have increasingly been hiring me to write their white papers and case studies. Content is still king!