Integrated Marcom Minute Blog: <a name="online-video-tips">Online Video (Webcasting) Seven Tips to Engage Your Audience</a>

Integrated Marcom Minute Blog

If you're a B2B marketer who wants to get better results from your marketing communications, then my blog can help. Today's marcom mix contains more ways to reach your target audience. This blog discusses how tools including conventional PR, direct mail and advertising used in conjuction with newer tools such as podcasts, RSS, webinars, SEO and more can boost your campaign results.

What's the right mix?... Here we share what's working and what's not. Enjoy!

Thursday, January 10, 2008

Online Video (Webcasting) Seven Tips to Engage Your Audience

If your 2008 integrated marketing communications plan includes online video (a.k.a. webcasts), here are seven great online video tips to make your webcasts more engaging. And if you're a copywriter, check out tip number one.

Personally, I like the "lean forward 20 degrees"--tip #6.

Read all seven tips from Business Week columnist and former television journalist, Carmine Gallo.

Labels: copywriting, integrated marketing, Marketing Communications, Online Marketing, Online Video

About Me

Name: Joan Damico

Joan is an independent copywriter and marcom consultant with 15+ years’ experience in integrated marketing for high tech companies in software, imaging, optics and electronics. She’s worked in a variety of industries — information technologies, plastics, paint & coatings, textile & apparel, graphic arts, automotive and appliance. Her work has appeared in trade journals here and abroad. She is the author of How to Be a Permanent Temp and a contributing author to The Marketing Manager’s Handbook (by R.W. Bly). Her most recent white paper, Podcasting Demystified helps businesses successfully integrate podcasting and RSS into their marketing campaigns. Joan has presented copywriting and integrated direct marketing seminars to numerous groups including the American Writers and Artists Institute, PRSA, BMA and has taught marketing communications and copywriting courses at colleges and universities including New York University. She’s written web pages, direct mailers, articles, brochures, presentations, newsletters and other marketing materials to generate sales leads and sell products and services to businesses.

Integrated Marcom Minute Blog

Thursday, January 10, 2008

Online Video (Webcasting) Seven Tips to Engage Your Audience

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