Five Things SEO Copywriters Should Never Do...

Five Things SEO Copywriters Should Never Do

1. Don’t place too many keywords too close together—search engines will punish you for it. i.e. Workforce automation from ABC company makes workforce automation easier to implement.
   
   
2. Don’t use more than one theme on a single page. i.e. business process optimization and workforce automation. Break down categories and products into separately themed pages.
   
   
3. Don’t use less than 200 words or more than 500 words on a page. Too few won’t be seen as relevant and too many dilutes your keywords and relevance.
   
   
4. Don’t write large chucks of information separated by commas. Instead use bulleted lists—search engines prefer bulleted lists (especially when they include keywords).
   
   
5. Don’t overuse header tags. More than two or excessive use of keywords within a single header will count against you.
   
   
6. (OK, I lied... 5 sounds better) Don’t optimize for more than 3-5 keywords/phrases per page.

Tom Pick's WebMarketCentral Blog has a terrific "Best Of 2007" list for SEO copywriting, including The Art of SEO by search expert Jill Whalen, founder of one of the oldest search firms High Rankings.

That's integrated marcom!