If you're a B2B marketer who wants to get better results from your marketing communications, then my blog can help. Today's marcom mix contains more ways to reach your target audience. This blog discusses how tools including conventional PR, direct mail and advertising used in conjuction with newer tools such as podcasts, RSS, webinars, SEO and more can boost your campaign results.
What's the right mix?... Here we share what's working and what's not. Enjoy!
If your marketing communications mix doesn't include online video, then you may be missing a good opportunity to enage senior execs. An IPSOS study shows that 49% of senior executives watch online video.
Labels: integrated marketing, Online Marketing, Online Video
posted by Joan Damico @ 12:34 PM
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Joan is an independent copywriter and marcom consultant with 15+ years’ experience in integrated marketing for high tech companies in software, imaging, optics and electronics. She’s worked in a variety of industries — information technologies, plastics, paint & coatings, textile & apparel, graphic arts, automotive and appliance. Her work has appeared in trade journals here and abroad. She is the author of How to Be a Permanent Temp and a contributing author to The Marketing Manager’s Handbook (by R.W. Bly). Her most recent white paper, Podcasting Demystified helps businesses successfully integrate podcasting and RSS into their marketing campaigns. Joan has presented copywriting and integrated direct marketing seminars to numerous groups including the American Writers and Artists Institute, PRSA, BMA and has taught marketing communications and copywriting courses at colleges and universities including New York University. She’s written web pages, direct mailers, articles, brochures, presentations, newsletters and other marketing materials to generate sales leads and sell products and services to businesses.
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