Connection Between B2B Copywriting and Your Image...

Many B2B copywriters and marcom pros leave the images up to the art department. That makes sense except when including images on your website. B2B copywriters, or any copywriter for that matter, should write an alternate description for the image--a.k.a. alt img tag. (That's the copy that appears when you mouse over the image) Why?...

For search engine optimization (SEO)... Search engines crawl the alt img text as part of the ranking process. So include lots of good keywords to boost relevance and you'll also help boost natural search ranking.

That's integrated marcom!