Is the concept of marketing campaign dead?
According to a several speakers at a February NY BMA meeting, it may not be dead, but it's getting a breath of new life. Electronic marketing tools such as blogs, podcasts and their underlying technology, RSS have required more technical saavy than conventional marketing vehicles like PR, direct mail, etc. So the discipline of e-marketing kind of broke away from the mothership, so to speak. And over the years, the separation made it more difficult for marketers to maintain consistency in their marketing messages.

I'm seeing more marketing departments attempt to bring the conventional and electronic marketing groups back together and leverage the synergy between the two. That's why the resurgence in the campaign concept. What do you think?

Who's using RSS and how?
Marketers are turning to RSS as a way to avoid SPAM laws and get their message to the right people. But do you really think RSS is the anwer to SPAM? I think it has promise in the short term, but marketers will have build a subscriber list... it's kind of like early email. The early adopters were able to easily and legitimately gather emails. Heck, back then, people were freely giving out email addresses. What do you think? Aside from having to build a subsciber list again, what other downsides do you see to RSS feeds?